Mentoring children on Oral Health: Oral-B Takes the Lead

Dear friends and visitors, today is Tuesday and we focus on Social Works Watch™ (SW2), which is our attempt to promote relevant social works, which are critical to the core purposes of this blog.

Join us today as we share with you a recent event spearheaded by Oral-B and culled from We look forward to your comments.

In line with the celebration of the World Oral Health Day (WOHD), Nigerian children have been advised to take good care of their health particularly the issue of oral well being.

The World Oral Health Day was celebrated on Wednesday, March 20, 2013. As part of activities to commemorate the day, organisations, companies as well as brands that major in oral products organised oral health events for school children across Lagos State where they were enlightened on the importance of good oral care. Consequently, Lagos world record tooth-brushing challenge was also flagged off at the Teslim Balogun Stadium, Surulere to mark the day.

While promoting oral health in the country especially among the young generation, Oral-B, a brand of toothpaste, took the campaign to the pupils of Chrisland Primary School, Ikeja.

Speaking at the event, Brand Operations Integration Leader of Procter and Gamble (P&G), Mrs. Mokutima Ajileye said, the company which is a key stakeholder on oral care worldwide invests billions of dollars in research and development annually in order to innovate and produce world class products that meet the needs and budgets of her consumers.

She explained that the eight areas that people usually have problems which need dentists’ check include cavities, gum problems, plaque, sensitivity, enamel erosion, tartar, staining and bad breath.

“Oral-B is committed to providing oral health education to Nigerians not just today on WOHD but always. Oral health is at the core of our brand purpose and this can be seen in the superior protective quality of Oral-B and through the free services we provide with the Oral-B mobile dental clinic program.”

According to her, “At Procter and Gamble our aim is to touch and improve the lives of consumers with all our products. Oral-B furthers this goal by raising awareness about oral hygiene by giving education on the importance on good oral practices and disease prevention. “

Celebrity artist and dentist, Dr Sidney Esiri popularly known as (Sid) encouraged the children to take their oral hygiene seriously, saying, “You have to learn good oral hygiene habits early so that you can protect your teeth.”

At the climax of the programme, the students were taught the proper way to brush their mouths. There were also dental presentations given to the students by members of the Nigerian Dental Association, after which each child received a dental check at the Oral B Mobile Dental Clinic.

We at Taiwo Akinlami INSPIRES stands for developing a complete child. By this we mean a child, who is development spirit, soul and body. We see the program reported above to see a step in that direction. We welcome your comments.

Thank you for visiting today…We invite you to Think the Child…Think Today…Think the Future…

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